Brussels Airlines – Bike for Africa


North America 2017 – Niagara Falls, Canada to Brooklyn Bridge, NYC

The first ever Bike For Africa, North America Edition will take place in October 2017. This edition will be a road biking adventure from Niagra Falls to New York City over about five days of wind in your hair, sun in your face biking. The first edition will be raising funds to support the Georgie Badiel Foundation, which builds wells to provide clean drinking water to the nation of Burkina Faso, and Malaika, which builds educational programs for girls, parents and community members in the Congo (DRC).

What’s in it?

  1. Road biking tour between Niagra Falls (Buffalo – US border) and NYC Brooklyn Bridge
  2. Dates : 8-13 October 2017 (3-days or 6-days package available)
  3. Fund raising through the King Baudouin Foundation in Belgium and the U.S.
  4. Belcham Belgian Night upon arrival in Manhattan connecting the happy riders with the NYC community.

Bike For Africa – North America Partners:

  • Fund raising partner in US and BE: King Baudouin Foundation US and Belgium
  • Ambassadors in North America:
    • Noella Coursaris : International Model & Founder of Malaika (DRC)
    • Georgie Badiel : Miss Africa 2005 & Founder of Georgie Badiel Foundation (Burkina Faso)
    • Their respective foundations have been selected as beneficiaries of the charity
  • Biking Tour operator: Arizona Outback Adventures
  • Belcham : Business partner and supporter of Bike For Africa, Africa and North America editions
  • Media/communication partners :
    • * in US : Face 2 Face Africa – digital marketing platform
    • * in Canada : Afrofest (main African festival in Toronto)

If you are interested in joining us for this exciting edition please email


If you would like to support without breaking a sweat in North America, please see the instructions for to make a gift to Bike For Africa (U.S.) with tax deduction in Belgium:

Koning Boudewijnstichting – Fondation Roi Baudouin
Brussels, Belgium
IBAN – BE10 0000 0000 0404
Communication – ***123/8000/02179***

Or follow this link for online donations.



Georgie Badiel Foundation

At the Georgie Badiel Foundation every dollar received goes towards providing clean water in Burkina Faso.  This includes digging wells, water treatment facilities as well as education for women and children. In less than 1 year, the Georgie Badiel Foundation restored 13 wells, built 2 new wells and 10 new sanitation systems.  In total, the foundation has provided access to clean drinking water to over 75,000 people in Burkina Faso.


Founded in 2007 by Noella Coursaris Musunka, the mission of Malaika is to empower Congolese girls and their communities through education.  Based in New York, the organization operates in the village of Kalebuka, in the Southeastern region of the Democratic Republic of the Congo where the Malaika School provides quality education for 253 girls. The organization is fuelling a generation of change-agents by building girls’ leadership capacities so that they may give back to their communities and have a positive, long-term impact on the future of the DRC.

Continue reading


From the European Union Chamber of Commerce in Canada:

As you might know, the G20 Summit took place in Hamburg, Germany on July 7-8, 2017, with the purpose of addressing major global economic challenges and to contribute to prosperity and well-being.
Amongst many other topics,  the new developments and commitments of The Comprehensive Economic and Trade Agreement between EU and Canada was also a central topic of discussion. As new progress has been marked, attached to this email, you will find an official document from the European Union Press Release with the latest update on CETA.


Teodora Boca

Project Manager

European Union Chamber of Commerce in Canada


Partnership with Nourish food marketing

Canada’s only full service marketing agency working exclusively for food, beverage and agricultural clients.
partnership w nourishOn May 3rd we signed a partnership with Nourish food marketing at SIAL. Nourish can help you with anything from translating European flavours for North American market relevancy, to award winning packaging, to creating influencing campaigns, believe us, they are the experts!
Contact us to book a chalkboard session ~ a free consultation with Nourish that will help you catapult your food & beverage business.
Note: this offer is available only for BCBC members.

New partnership with OWIT

In our efforts to provide our members with more benefits we have established a partnership with OWIT – the Organization of Women in International Trade.

OWIT is a non-profit professional organization designed to promote women doing business in international trade by providing networking and educational opportunities and comprised of 30+ local chapters across Central, North and South America, Western Europe, Africa, and Asia, as well as a Virtual Chapter for professionals involved in international trade without a local chapter where they reside or work. Continue reading

Business with Belgium and Farewell Reception for H.E. Marie-Anne Coninsx

In his brief opening remarks at the Belgian Canadian Business Chamber seminar held at the Dentons LLP Toronto offices on May 29, H.E. Raoul Delcorde, Belgium’s ambassador to Canada noted that the long and detailed CETA negotiations were necessary to ensure a thorough and path-breaking trade agreement.

As H.E. Marie-Anne Coninsx prepares to return home to Brussels at the end of the summer after serving as EU Ambassador to Canada for four years, she shared some of her personal thoughts and recollections about her stay in Ottawa. It was a critical time in Canada-EU relations as both sides ratified the Comprehensive Economic & Trade Agreement (CETA) after eight years of negotiation.

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She described the successful conclusion CETA as “a momentous achievement – the most ambitious free trade agreement that either Canada or the EU have ever signed (with anyone), a real “gold standard” of free trade agreements.” Continue reading

OWIT – Canada at 150

Canada at 150: Women Beacons of Hope in Global Trade & Business – Reserve Today

  • Thursday, June 15, 2017
  • 5:30 PM – 8:30 PM
  • Toronto Board Of Trade

Award presentations will take place at our 13th Annual Awards Gala being held on June 15, 2017

Be sure to mark off your calendar and join us for an evening of thought-provoking discussion and high calibre networking as we honour our award winners.

This year’s theme is Canada at 150: Women Beacons of Hope in Global Trade & Business”, featuring a fireside chat with a panel of dynamic and accomplished women in impressive leadership roles:

Panelists will include:

  • Kelli Saunders, President of Morai Logistics and 2016 OWIT Exporter of the Year winner
  • Joy Nott, 2015 winner of the Joanna Townsend Excellence Leadership in International Trade Award President and CEO. Canadian Association of Importers and Exporters (I.E.Canada)
  • Jami Kilpatrick, Vice President, Business Development. UPS Canada

Date:   June 15, 2017

Time:  5:30 p.m. – 8:30 p.m.

Location:  Toronto Region Board of Trade 77 Adelaide Street West, Toronto ON M5X 1C1

Tickets:  Early bird  CAD$ 90 (until May 22 only)   

Reserve your spot today for this inspirational evening and take advantage of our early-bird rate. The first 25 registrants will receive a Free Sterling Silver Crystal Chain, courtesy of Jewels 4Ever

Register Here!

Why Belgium is your ideal location for trade fairs

Why Belgium is your ideal location for trade fairs

What better country to visit trade fairs or participate in trade fairs than Belgium? Its strategic location in the heart of Europe makes small Belgium a great business hub. Brussels is in the top 5 of European cities that attract businesses. No wonder a small country like Belgium is host to so many interesting trade fairs! No matter what your industry is, no matter where your interests lie, Belgium will have a trade fair for you.

Belgium’s central location also means that you don’t lose much time travelling back and forth. Cities like Paris, Amsterdam and London are less than a two-hour train drive away from Brussels. Business hubs like Rome, Madrid, Stockholm, Berlin, and Athens can be reached in less than half a day. Why not combine a visit to a trade fair with another business trip? And since Belgium is a very compact country, you will always have a great choice of hotels nearby, many of which also offer meeting facilities.

A third bonus: you don’t have to worry about the language. Belgium has three official languages and a knack for languages, so people will be happy to talk to you in English, French, Dutch and sometimes even other languages such as German or Spanish!

So which trade fairs are interesting for you? The list is long! From fisheries and agriculture to engineering, from boats to chocolate, from horses to industrial maintenance, take your pick! One of my personal favourites for B2B networking is Infosecurity Belgium in March, but the process instrumentation fair M+R Belgium and Belgium’s largest Safety & Security event Secura are certainly worth a visit as well. Or how about the networking event Transport and Logistics in October? Wood construction is the topic of the Bois & Habitat fair voor B2B professionals. And don’t miss Empack, the packaging fair in November.

See you in Belgium!

(c) Els Hoefman – InDutch 

What you should know about Flemish before doing business in Belgium

The new Port House, Antwerp Port Authority's Head Office

The new Port House, Antwerp Port Authority’s Head Office

It is widely known that Belgium is a great country for business: a strategic location, a great logistical infrastructure, a skilled workforce and an ideal test market for new projects and products. And while the high level of language skills will be useful for businesses that want to enter this market, the only way to attract customers is to have your materials translated into the local languages. After all 75% of potential clients want to see your products in their native language, according to a Common Sense Advisory Study. In Belgium that means Dutch (spoken by approximately 60% of the population, based in Flanders), French (approximately 40%, based in Wallonia) and German (approximately 1%, based near the German border).  That’s right, Flemish is not in the list. How come?

Languages per region in Belgium

Languages per region in Belgium

Flemish = Belgian Dutch

The answer is simple: Flemish is not the official name of the language, it is a common term for Belgian Dutch. Belgian Dutch is one of the two main variants of Dutch, the other being Dutch for The Netherlands. The difference between these two is similar to the difference between American English and British English: while we easily understand each other, we can tell immediately if a text is one variant or the other.  We use the same dictionaries and share the same language resources, but we have different accents and we use different styles, different terms etc. And it is not only a question of linguistic differences, but also of cultural differences. The Dutch are more direct, while in Belgium people prefer to be more reserved and polite. And that is essential for the tone of voice of your materials if you want to reach out to new clients – even a basic decision such as whether to use the formal or the informal form of the personal pronoun “you” may well differ per country.

Should you use Belgian Dutch to target the Flemish market?

The next question is of course: should you use Belgian Dutch to target the Flemish market? The answer is in the first paragraph of this article: “75% of potential clients want to see your products in their native language”. That means that any materials meant to attract customers or to appeal to readers should be in Belgian Dutch. Marketing materials, brochures, social media messages, TV commercials… More neutral materials such as instructions, manuals etc. are mostly translated into one and the same “Dutch” – i.e. in a neutral language in which more colloquial expressions and typical terms for either variant are avoided. Belgian Dutch translators are ideal for such translations as well, since they are more aware of the differences between both variants (but that is between us, don’t tell the Dutch I said so).

Do you want to know more? Do you need translations into Belgian Dutch or the neutral form of Dutch for your business or may you need them at a later stage? Do not hesitate to contact me or visit my website or my LinkedIn profile and connect so that you have my details at hand when you need them. (And in case you are wondering: in spite of the message I want to convey in this article I do say I am a Dutch and Flemish translator, in order to be found by people who have not read this article yet and use ‘Flemish’ as a search term.)

I look forward to helping you enter the Belgian market!

(c) Els Hoefman – InDutch