BRUSSELS FOOD FAIR
Salon de l’Alimentation
The biggest covered market in Belgium
13 – 21 October 2018 ~ https://www.salonalimentation.be
Meet more than 115,000 buyers !
The 89th edition of the « Salon de l’Alimentation » is a big covered
market with restaurants, where small craftsmen’s work meets
products entertainment !
Salon de l’Alimentation is a large exhibition representing multiple
sectors:
Gastronomy (restaurants, bars, food trucks, traditional booths,…)
Fashion, jewelry, beauty products,…
Home decoration and living
Craftsmen’s from all over the world (Senegal, Japan, Morocco, Vietnam,…)
Demonstration (championship of apprentice bakers, cooking shows,…)
9 days including 2 weekends – no conflict with the school holidays
National Fair with a strong media plan: radio, daily press, free
press,…
Salon de l’Alimentation > facts :
This popular national event held in Brussels welcomed:
115,000 visitors in 9 days (2017)
280 Belgian and foreign exhibitors
35,000 sqm of exhibition space – 4 halls
Average purchase of 80€/visitor
Target group: (shoppers who want to discover and test new artisanal products)
Couples and groups of 50+ weekdays
Families on the weekends
58% Women
