BRUSSELS FOOD FAIR Salon de l’Alimentation

BRUSSELS FOOD FAIR
Salon de l’Alimentation
The biggest covered market in Belgium

13 – 21 October 2018 ~ https://www.salonalimentation.be

Meet more than 115,000 buyers !

 The 89th edition of the « Salon de l’Alimentation » is a big covered
market with restaurants, where small craftsmen’s work meets
products entertainment !
 Salon de l’Alimentation is a large exhibition representing multiple
sectors:
 Gastronomy (restaurants, bars, food trucks, traditional booths,…)
 Fashion, jewelry, beauty products,…
 Home decoration and living
 Craftsmen’s from all over the world (Senegal, Japan, Morocco, Vietnam,…)
 Demonstration (championship of apprentice bakers, cooking shows,…)
 9 days including 2 weekends – no conflict with the school holidays
 National Fair with a strong media plan: radio, daily press, free
press,…

Salon de l’Alimentation > facts :

 This popular national event held in Brussels welcomed:

 115,000 visitors in 9 days (2017)
 280 Belgian and foreign exhibitors

 35,000 sqm of exhibition space – 4 halls
 Average purchase of 80€/visitor
 Target group: (shoppers who want to discover and test new artisanal products)

 Couples and groups of 50+ weekdays
 Families on the weekends
 58% Women